How Creative Design Can Maximize the Impact of Your Promotional Items

We all know that promotional items are a key component in creating brand awareness. Keeping your company’s name “top of mind” is essential – especially in the current economic environment. Promotional items can easily generate the MOST impressions for the money.

The latest Global Ad Impressions Study, published by the Advertising Specialty Institute, helps illustrate the value and effectiveness of popular promotional product categories. Nearly 9 out of 10 consumers report owning a promotional pen or drinkware and most other product categories are owned by more than half of consumers! So how do you rise to the top in a saturated field of brand merchandise?

There’s no need for promotional items to be boring

• Make it stand out. Compel people to ask, "Where did you get that?"
• Make it useful. Sigler knows popular items that customers love and use. They will think of your brand fondly when they’re using a product they appreciate.
• Make it fun. Who says a logo is the limit? Add creativity and flair to your items with well-designed themes and patterns that are complementary to your brand.

For example: May's design in our latest Sigler promotional calendar featured a quote from Ace Ventura – Pet Detective with a fun, tropical pattern that screamed to be emblazoned upon some of our favorite promo items. From 4-color process sublimation Coolies, Weekender Bags, Tuck & Toss Pouches to multiple ink wrapped drinkware – mix those in a set with 1-color imprints with matching color schemes, and you've just themed yourself some serious eye candy!

 

And last but not least, don't forget the wearables! What could be more themed than a custom Hawaiian shirt?

At Sigler, our designers work closely with you and our promotional buyers to add just the right amount of swagger to your swag that will promote your brand in style! We've got creativity in spades.

Contact your Account Executive today or call us at (800) 750-6997 and let's get started.