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Let’s Get Literal (LGL) is a fun, interactive series of designs based on “literal” interpretations. LGL combines several things we love – clever concepts, design collaboration and creating campaigns that delight and engage people – and it’s up to the end-user to guess and check their answers at LetsGetLiteral.com.
Sigler's LGL 2021-22 calendar theme is HOMOPHONES (words that sound the same but have different meanings.) It utilizes the same 4 spot-color inks throughout to unify the unique aesthetic of our talented designers.
In Michelle’s words:
When I saw Tee/Tea on the list of homophone options, I had a pretty clear vision of what I wanted to do. Abstract psychedelia, retro futurism, comics, characters and pop art are all popular design trends this year, so I wanted to incorporate some of those concepts into my design.
I decided to utilize the brightest colors in our palette in a Japanese-style character design for the barista and cup while using the stark black waves to create some dimension in the background. I also added an emboss to the cup to give it a little texture and make it look more like a golf ball. It’s subtle, but small details like this can not only make a print piece stand out, but it can help unify two completely different ideas/definitions into one design.
I had so much fun creating this design because I love my barista character – she’s so cute!
To learn more about the production of the entire calendar, you can read our blog here.
If you’d like to make your next print project have maximum impact – Sigler's ready to help. CALL US AT (800) 750-6997 or jump right in and fill out our project planner.
To download Tee/Tea for your screens, click here.
Didn't receive a Sigler calendar this year? Never fear. Download a free printable version here.
