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1101 Aviation Way
P.O. Box 887
Ames, IA 50010
Sometimes the best way to tell a story is to see it in action. Windsor Windows & Doors wanted to introduce a new powder coat paint process that completely changed how the company applied color to its aluminum clad products. Windsor turned to Sigler to make a splash.
Through research, storyboarding and on-site recording, we created an insightful video that made the complex process easier to understand for all viewers. We created a full line of marketing tools that Windsor could use either remotely or in person to demonstrate how the new paint program worked and the benefits it provided. With the revolutionary new process, Windsor can produce 22 Standard Clad colors and 20 Feature colors in-house for better customer selection and faster delivery.
Windsor successfully rolled the program out to more than 350 distributors. The Windsor powder coat paint process was introduced in time for the company’s national sales meeting, and the marketing materials have served as inspiration for Windsor’s sales force as they grow their aluminum clad business.
