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Let’s Get Literal (LGL) is a fun, interactive series of designs based on “literal” interpretations. LGL combines several things we love – clever concepts, design collaboration and creating campaigns that delight and engage people – and it’s up to the end-user to guess and check their answers at LetsGetLiteral.com.
Sigler's LGL 2021-22 calendar theme is HOMOPHONES (words that sound the same but have different meanings.) It utilizes the same 4 spot-color inks throughout to unify the unique aesthetic of our talented designers.
In Nick's words: When I started this project, my first design choice was actually for a different homophone: Rye/Wry. There was a lot of potential design-wise for RYE, but creating a literal interpretation of WRY was where I hit a snag. After getting some feedback from the other designers, I ended up scrapping it and starting fresh with a whole new homophone. Even though Flour/Flower was my second choice, it was an obvious one. Simply put, I love flowers.
This year was another composite of two simple images. The first image was an open bag of flour and a bundle of grains, and the other of a flowering plant. Having the plant rooted in a bag of flour seemed to be the most obvious choice for tying the two images together. I went with fairly simple artwork due to an unforeseen time crunch, but I knew I wanted it to have a similar appearance to lithography.
My favorite part of the image is the subtle gradient in the flour granules; I enjoy how it adds a touch of dimension to the artwork. Lastly, what would a bag of flour be without a little bit of branding on the bag itself? Slap on the Let’s Get Literal text and it’s ready to hit the shelves at a store near you!
LET’S GOOOOO!
To learn more about the production of the entire calendar, you can read our blog here.
If you’d like to make your next print project have maximum impact – Sigler's ready to help. CALL US AT (800) 750-6997 or jump right in and fill out our project planner.
To download Flour/Flower for your screens, click here.
Didn't receive a Sigler calendar this year? Never fear. Download a free printable version here.
